creative decisions (magazine advert)

For the magazine advert we have decided to keep it quite simple so we are going with just the hands in front of the painted colours. We are then going with the most popular font from our audience
research and adding the things that are conventional for magazine adverts such as ratings and information about the album.

We are also going to make sure that the writing matches by doing the text in a similar font as the one that we used in the title.

To make the star ratings stand out we have added a back glow to the stars. This makes them stand out on the white background.

Creatice decisions in the promo

During the performance elements of the promo the singer is in front of the fabric with the heart on it as the video is focused around art so having the singer sing in front of the heart fabric links it to the overall theme of the music promo as well as the narrative. This gives it an abstract look as not many videos are focused around art making a video that is focused around art look abstract due to being not very conventional in terms of style of music video.  

One the shots of Hope writing 'Tonight I Let You Go' we are going to take photos of it and then filming someone putting their hand over the red hand on the go page with a yellow handprint and then with a orange hand.

Changes to editing

During editing we have changed the structure of our promo when looking at the storyboard. This is because some of the shots just didn't work during filming and we added new things in to make up for the fact that we had to miss some of our storyboard out. Another reason we have done this is because we had to make sure the things that we added in fitted with the stuff that we kept. We have kept the basic structure of our promo but otherwise we have changed most of the way things were fitted in with our storyboard and shot list.

Some of the things that didn't work was the idea of the guy being painted and then having the boy painting sing some of the song. This didn't work due to the complexity of the idea as we couldn't get the idea to work well with the technology and programs we have available to us, making the idea look bad when we tried to do this with the technology we actually had.

Magazine adverts

Magazine Adverts

Conventions:

• band name
• title of cd/single/album
• detail of release format
• date of release
• reviews - star rating
• songs
• record label
• website
• pic/artist or link to album

Here are some examples of magazine adverts:

Creating the magazine

Digipak idea (1)

This is the photo we are thinking about including in the digipak about the band. Our band will be Hope and Josh, Josh as the singer and Hope will be the instrumentals/actor for videos. This will make our band seem different and appealing to both genders. In lots of alternative/indie bands it is a mixture of genders in the band. This also works for us as we use both Hope and Josh.

Location for promo

Here is our final location for the music promo. We decided not to film in a garage but the kitchen as we can use one side without appliances to look like a light art studio. This look good to film as it was bright but also conventional to our genre as it wasn't too OTT but very natural and realistic.