Synaesthesia:
A condition in which one type of stimulation evokes the sensation of another, and when hearing a sound produces a visualisation a colour.
Narrative in music promo's
In songs the narrative rarely is complicated and therefore often fragmentary.
Fragmentary narrative may help the repeatability of promo's.
Andrew Goodwin
Illustration-the promo illustrates the ideas/ narrative in the song lyrics
Amplification-uses a key idea/ image from the lyrics and develops it into a concept within the promo, a link remains between the lyric and the promo
Disjuncture-the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional/ 'arty' videos; creates a new range of the meaning
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