Post modernism and the music video

What is post modernism?

Post modernism is taking ideas from the past, twisting them and creating something new with it, it involves:

 

·         remodelling the past

·         transforming iconic images

·         satirising

·         intertextuality

·         adding to past tradition-innovative

·         mixing genres

·         plays with reality     

3 main stages

·         The experimental stage à this stage of genre attempts to establish trends

·       The cannon stage à this stage works with in those trends to fix them into our cultural understanding

·       The post-modern stage à this stage looks at those trends, laughs at them, pokes them with a big stick and adds something new

·         Thereby creating a new experimental stage

Three types in intertextuality

·         Homage à Imitation of the highest flattery

·         Pastiche à Using imagery of the text to make a comment about another

·         Parody à Taking the micky