Thursday, 2 October 2014

Genre conventions of a promo

'Genre is no longer a fixed set of elements'
Meaning:
This could suggest that genre is no longer set in categories and has merged together to create many different sub genres.

 Buckingham (1990's)
'Argues that genre is a constant process of negotiation and change'
Meaning:
The idea that things move on, develop and change along with the time  


Camera work
Mid shots
Close ups
Extreme close ups 
Movement, pans, tacking, dynamic movement
Editing
Faster pace over the years
Cut to the beat
Straight cuts
Computer generated images
Post production techniques
Mise-en-scene
Lavish over the top settings, unrealistic
Elaborate designer artwork style clothing
Strong contrast of colours
Actors used to create perfection and show use through dancers
Lighting used very bright and high key
Performance

alternation of locations

  dancing

not much use of instruments

mainly focused on the singing

Narrative

no much narrative used
 

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