How effective is the combination of your main product and ancillary texts?

We have a visual concept throughout our promotional package which involves hands letting go which fits with the name of the song ‘Tonight I Let You Go’ we also decided to make the background of the poster include many different colours as we have an art theme running through the song and the band is called ‘The Colours’, this design also features on the front of the digipak and on the CD itself.

We also decided to create a stop motion scene in the song involving the hands slowly moving apart to reveal a heart being crossed out again emphasising the message of the end of a relationship and the individuals coming to terms with what’s happened.

The image of the hands was used throughout our ancillaries as a way to link them all together or create brand recognition, the idea came when we did the pitch as it involved a draft of our digipak which had this image included, the feedback we received from the class was very positive e.g. simple yet effective they also said it was eye catching and very unique so we decided to stick with this design and incorporate it in the music video, on the CD its self and on the magazine advert. 

This helps to promote the package as we hope that in the future potential fans will see the hands and automatically link them to the magazine advert. Digipak and the promo itself, (giving the band an image). This is the magazine advert, if I saw this in a magazine I would be intrigued as to what it was about, I feel the down side to this advert would be if you hadn’t seen either the digipak or the promo you wouldn’t know what it was about or what it related to as there is not a lot of information on the poster.

The ideas this could give about the ban are that they are very art based as there is a lot of colour involved in the making of the advert, you could also say that the band know about letting go of somebody they once loved as this is what their profile talks about on unsigned.com.

 

 

This is the front and back view of the digipak again we have used the idea of the hands and the colours again to emphasise the fact of letting go, I feel this is a stronger representation of the band as there is more information included as it is a six panel digipak, so you get all the extra information about the band and about the song, I feel this would be stronger on its own than the magazine advert as it is backed up with the rest of the digipak, whereas the advert would be placed in a magazine which could be easily looked passed if you didn’t know what you were looking for, the digipak is also very eye catching so would stand out if it is placed on a shelf with many others like it.  

 

This is a still from the promo involving the hands letting go, again much like the magazine advert I don’t think that this would be very strong on its own as it is not what I would think to be a main focus in the music promo, however the three combined together would give fans something that they may be able to see an remember and hopefully would recognise in other forms of media, such as the digipak and the magazine advert.

 

 

There are many different ways in which the band could be promoted using these products, the music promo itself would be placed on you tube, but from then onwards there are many different ways it could go as it would have fallen into that hands of the general public so it could be shared on Facebook or Twitter giving individuals the opportunity to comment what they think, a hash tag could be created using twitter e.g. #TheColours or #TonightILetYouGo, which gives users the ability to tweet what they think of the band and talk to other people about their views and opinions.

The video also has the ability to be shown on music channels, such as MTV, 4 music and heat, I feel these would suit our video as these channels have quite a wide fan base and play lots of different styles of music meaning our song could appeal to other individuals and not just the expected target market.

The digipak would be sold in shops and individuals would have the opportunity to purchase the magazine in shops and newsagents, all of these methods would be considered as traditional media as purchasing or watching the video is no way different from what an individual would do in their everyday life.

Now days you don’t actually have to leave the house to go and buy anyone of these products as we have technologies such as I tunes, the ability to view the magazine article as an advert on social media sites such as Facebook and or twitter this is known as new media. The popularity of new media has grown a considerable amount over the past few years as more people are able to get their hands on the technology that is required to use it (such as IPhones and IPad for the use of I tunes) this has had a negative impact on the traditional media, an example of this would be the music channels, the viewership has gone from millions to thousands, also the buying of CD’s has decreased a considerable amount as individuals can now download music and TV programs online. There is strong evidence to suggest that ever since technology has developed, it has helped artists get discovered which would not have been the case if the weekly music chart was still based CD sales as only well-known songs would be known about, you could also say that this transfer has allowed peoples taste in music to develop and change as they are given the opportunity to listen to new music and artists, also the use of new media is easier to track what people are downloading and listening to as it is monitored online.