What have you learned from your audience feedback?

We conducted a lot of audience research to try and make the ancillaries as good as they can be for example: to select the font for the poster and digipak we had short listed 6 different fonts in the colour we wanted and placed them on a poll everywhere, this is a free website in which you give people the shortlisted fonts and ask them to text in the code of their preferred option, the website then registers this and places it in a bar chart so the results can be easily seen and judged. When we presented our pitch to the class, we had a draft mock-up of the digipak which we asked the classes opinions of, the feedback that we got from this was: ‘well detailed’, ‘good use of colour’, nicely spaced out and well presented’.

To gain some audience feedback on everything we've done so far, we handed out questionnaires to people who our similar to our target audience (aged 17-19, male and female). We showed them our digipak & poster as well as playing the song and explaining the idea.

Most people liked our idea and preferred much more to our other as its unique.  They also liked the art aspect as its creative and will keep them watching it again and again. They said one thing we could change is the performance and have it done in the garage/art studio too. When filming we will try this out.

We asked people if they thought the song and video would match. 10 out of 11 said yes, while 1 said no as they thought it’s too much of a pop video and said that if we may be included more performance it would fit more so we will add some more performance. Once they saw the storyboard matched with the lyrics they said the singing and story line work well together and the narrative is like a puzzle almost.

For the fourth question we asked if it fits our genre. Everyone said due to the quirkiness of the video and the arty aspect that it does as many alternative/indie videos have an art vibe to it. Also the heartbreak theme is like it as many songs from this genre are e.g. Arctic Monkeys - Arabella etc. The animation also fits as its different and not done often. Although people said that the clips we showed them were too short, so we will make longer one to practice/ see if it works.

The digipak and poster were liked by people. They liked how a similar theme was kept throughout and the picture fits to the song. They said that the digipak could include less about tours and more about the band and maybe include the lyrics. When making the final digipak we will include band info/lyrics as it will appeal more to our audience.